Engagement Based Advertisement with CaptchaLive Media - Write response

India introduces the first of its kind unique Engagement Based Advertisement with CaptchaLive Media on 2nd May 2012.


CaptchaLive Media has introduced an interactive engagement-based platform for the digital advertising space using CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart). CaptchaLive provides the most enjoyable, effective and powerful advertising medium on the web today to increase brand awareness, recall value and user engagement. 

The company has developed an advertising platform where the random alphabets and numbers used in the security tool are replaced by brand names and their messages. Involving customer engagement-based online advertising has higher brand recall. Plus the exact number of messages typed can be tracked.

“When you type in a brand message, recall is high and indirectly pushes for brand purchase,” said Pradeep Vallat - CEO. He revealed that this concept was recently tried at GoaFest2102 and it was well received.

Talks are currently on with e-commerce sites. It went live on May 2nd, 2102 

(Arjun Prasad - Chairman, Dr. Samir Mohammed - Vice chairman, Pradeep Vallat - CEO, Mujeeb - Director , Abhishek Singh - Director operations, Himanshu - Head of Marketing and Sales, at the Press & Media Launch at Oberoi Hotel, New Delhi, India.)

Blog Dr. Samir Mohammed Yusuf - Co founder & Vice Chairman, CaptchaLive. www.captchalive.com